![]() ![]() Red, yellow, and blue are the basis of all colors. Monochromatic schemes often use a lot of negative space to balance the subtle color shifts.Įxamples: Animal Planet, Oreo, Willy Wonka Candy Co. ![]() Blending different variations of gray with a hue creates a tone. Adding white creates a tint, while adding black creates a shade. You can use three techniques to change a hue. Monochromatic color schemesĪ monochromatic color scheme uses color variations that come from the same base hue. No matter what look you want to achieve, look to these classic color relationships for ideas. Trends change, but color fundamentals stay the same. The earthy color pairing mirrors a friendly, wholesome restaurant with housemade bread and natural ingredients. The green and beige palette of the Panera Bread logo goes in a different direction. When you look at the complete picture, it accurately portrays Subway as a fun, fresh, and affordable restaurant. Yet, the yellow in the Subway logo brings out the brand’s fast service and playful marketing. Both logos use green to represent fresh food you can trust. Picture the differences between the sandwich restaurants Subway and Panera Bread. After all, two businesses can sell similar products and have little in common. Brand positioningĬolor choices make a statement about your position in the industry relative to other brands. The final touches of brown tie back to the earthiness and comfort of enjoying baked goods and freshly ground coffee. Both colors are derived from red and as a result, the entire design is cheerful and energetic. It pairs the warmth and friendliness of orange with the sweet, happy feel of pink. Take a look at the Dunkin Donuts logo for inspiration. What colors come to mind when you think about your brand values? Are you imagining more than one color? Colors that interact well from a visual and branding standpoint make the perfect foundation for a logo color scheme. Is your business authoritative? Traditional? Upbeat? Playful? Trendy? Edgy? Innovative? Sophisticated? Quirky? Try coming up with a list of traits, emotions, and action words to describe your brand personality. When you choose colors with strong associations, you can influence a viewer’s visceral reaction. But with logos, it’s smart to think on a basic level first. Normally, you wouldn’t judge a book by its cover. If you decide to stray from the norm, make intentional branding choices that add to your story. Being different is fine, but it should never be an accident. Use industry standards as a starting point for your ideas. Black reigns among luxury brands, and yellow is ideal for products linked to confidence and optimism. Eco-conscious brands tend to go with green, while purple is a popular choice for products that are indulgent or creative. Since blue symbolizes trust and security, it’s the most common color for tech, financial, and communications companies. ![]() Have you ever noticed that red is the most commonly used color in the restaurant industry? That’s because red is a bold color that evokes excitement, energy, and hunger. On the other hand, people expect you to stick to design principles that define your industry. You want a logo to be unique and stand out from the crowd. Need inspiration to get started? Keep these key factors in mind to choose the best logo color schemes for your business. Would the McDonald’s arches still excite joy and hunger if they were blue? Would the Target bullseye capture the thrill and energy of shopping if it were purple? A strong combination evokes the right emotions from your audience, while a weak one is confusing.Īrmed with a clear brand story, you can choose colors that capture the feelings behind your brand. Think of a logo color scheme as a frame for interpreting your brand personality. Yet, color is just one part of the story. Our brains respond to the sensory language of color before we even process words or context. Color is the first thing you see in every logo, even when it isn’t the star element in a design. ![]()
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